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The Psychology of BlinkĀ 

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Anthony Greenwald, Ph.D. is a Professor in the Department of Psychology at the University of Washington.

Freud's theory of the unconscious was dominant for decades, then fell into disrepute. Interest and research in this area have returned, but this time it's driven by the experimental work of cognitive and social psychologists. In this video, Dr. Greenwald describes the famed Implicit Association Test (IAT) that he and his students invented. The IAT has enabled scientists to observe and measure unconscious processing as never before. Freud was correct that extensive processing of information occurs outside conscious awareness, but some of his basic ideas about the nature and capabilities of such cognition were way off the mark.

This program has clear implications for mental health professionals, but note that Dr. Greenwald is a social psychologist who is addressing human thought and decision-making generally, as opposed to addressing a specific clinical population. The program is taught at an introductory level.

Learning Objectives: After viewing this video, you will be able to...

1) describe several key findings from recent research about the nature of unconscious processing.

2) identify an important difference between recent findings concerning unconscious processing and Freud's notions.

CE credit: 1 hour

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